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Press Release.

Santa Rosa, California, The Journey Begins.

Sonoma Pride has partnered with Council on Aging to purchase and install five manufactured homes to replace homes destroyed in the Tubbs Fire last October.  Each of these homes were in Journey’s End Mobile Home Park, which is why the name The Journey Begins was chosen for this partnership.

Sonoma Pride is a partnership between Russian River Brewing Company and King Ridge Foundation.  The Sonoma Pride brand was originally conceptualized by Natalie and Vinnie Cilurzo, the owners of Russian River Brewing Company, to celebrate the bounty and greatness of Sonoma County; as the fire raged the plan changed.  The Cilurzos contacted King Ridge Foundation and with the help of Bike Monkey, a local cycling event promotor, Sonoma Pride was launched as a campaign to provide assistance directly to those impacted by the fire.

Funds were raised through a number of efforts which included partnering with over fifty breweries, including nearly every Sonoma County brewery, to brew and sell Sonoma Pride branded beer, and partnering with Standup Sonoma and the Luther Burbank Center for the Arts in the production of a comedy show.  

To date Sonoma Pride has raised over of 1.1 Million Dollars and has provided direct financial assistance to 668 families.  In addition, Sonoma Pride with the help of NorCal Bike Sport has replaced over three hundred children’s bikes destroyed in the fire.

On May 30, Sonoma Pride entered into an agreement with Council on Aging to provide $400,000 in funding for The Journey Begins project.  Council on Aging will manage the project and intends to move displaced residents from Journey’s End to new homes by  this fall.  St Vincent de Paul’s House-In- A-Box program will be providing basic furnishing for each new home.  

Donate NOW, and for every $25 given, you'll be entered for a chance to win line cutting privileges to the Pliny the Younger 2018 release!

There are 14 chances to win.

Raffles on November 13, 14 and 15.  We will draw 4 names per day.

For every $25 you donate, you will have one chance to win line cutting privileges to Russian River Brewing Company's 2018 Pliny the Younger release between February 2nd and 15th of 2018. All donors have a chance to win line cutting privileges for two people, each day of the 14-day release.

Your donation is 100% TAX-DEDUCTIBLE! You'll get an e-mail confirmation that you can retain for your records. 100% of the funds raised by this fundraiser will be donated to victims of Sonoma County wildfires of October 2017.

Want to just make a donation right now without entering to win line cutting privileges? CLICK HERE TO JUST DONATE.

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